Pricing Your Digital Products: What Works and What Doesn’t

Let’s Be Honest About Pricing Digital Products…

You created this brilliant digital product—maybe a slick eBook, a killer Notion template, or a course that could make Mr. Beast reconsider his niche. You’re hyped. You’re ready to sell. But then—bam! You hit the pricing wall.

How much should you charge? $7? $27? $97? Free plus shipping (ugh, not this again 😒)?

Pricing feels like black magic sometimes, right? Get it right and people buy without blinking. Get it wrong and… well, crickets.

Don’t worry, friend—I’ve been there too. And after years of experimenting (yes, even flopping a few launches), I figured out what works, what doesn’t, and what’s just marketing BS wrapped in fancy fonts.

So grab your coffee (or matcha, no judgment 😎), and let’s talk digital product pricing—real talk.

Why Pricing Matters More Than You Think

Sure, pricing determines how much money you make—but it also:

• Shapes your brand perception (cheap = “meh”, premium = “pro”)
• Affects conversion rates (lower isn’t always better—yep, really)
• Influences refund requests (undervalued products = unhappy buyers)
• Sets the tone for your upsell game (hello, funnel strategies 👀)

Ever wondered why a $47 template feels more valuable than a $5 one, even if it’s the same thing?

That’s psychology, baby.

Pricing doesn’t just say “this is what it costs”—it screams “this is what I’m worth.”

What Doesn’t Work (Please, Just Don’t)

Before we get to what works, let’s call out the stuff that totally flops. Because mistakes = learning opportunities, but if I can save you from these? Even better.

1. Pricing Based on Feelings

“Hmm, $10 feels fair.”

STOP. You’re not baking cookies for the school fundraiser. Feelings don’t pay bills.

What to do instead? Look at data: market research, competitor pricing, customer feedback. Don’t wing it.

2. Going Too Low to Be ‘Affordable’

This one’s tempting. You want everyone to buy, so you price it cheap. Like, $3.99 cheap.

Big mistake. Here’s why:

• Low prices scream low value
• You need a ton of sales to break even
• It attracts freebie-seekers, not loyal fans

Unless it’s part of a lead magnet strategy (more on that later), underpricing is self-sabotage.

3. Ignoring Your Costs (Yes, Even Digital Has Costs)

People think digital = zero cost. Not true.

You might have:

• Design software
• Hosting fees
• Ad budgets
• Affiliate payouts
• Time (which is a BIG cost, FYI)

Don’t price like everything was free. Respect your effort.

4. Trying to Be the Cheapest on the Block

Let me tell you a secret:

Nobody brags about buying the cheapest eBook. They brag about buying the BEST.

Undercutting everyone else just makes you look desperate. Sorry, but facts.

What Actually Works (Tested & Proven)

Okay, now let’s flip the script. Here’s what works when pricing digital products—based on actual sales psychology and real creator wins.

1. Start with the Value, Not the Format

Don’t price an eBook at $9 just because “that’s what eBooks go for.”

Price the transformation, not the file type.

• Does your $9 PDF solve a $900 problem?
• Will your $27 template save someone 10 hours of work?
• Can your $47 mini-course help a business make $1,000?

Boom. That’s the value. Price from there.

2. Use Tiered Pricing

Why sell one thing when you can sell three versions of the same thing? 😏

Example:

• Basic: $19 – The core product
• Pro: $47 – Product + bonus videos/templates
• VIP: $97 – Everything + 1:1 call or exclusive access

This strategy works because:

• It gives buyers options (which they LOVE)
• It makes your middle-tier look like a deal
• It increases average order value (AOV)

Win. Win. Win.

3. Anchor the Price (aka Frame the Value)

Want someone to happily pay $47? Show them why it’s a steal.

Example:

“Hiring a designer to create this would cost $500+. You’re getting it for $47.”

See what happened there? That’s price anchoring—and it’s one of the oldest tricks in the psychology book.

Use comparisons, alternatives, or even time saved to anchor the price.

4. Use Odd Pricing (But Not Always)

Odd numbers like $9, $27, or $97 work well because they feel more strategic. They’re psychologically “lighter.”

But if you’re building a luxury brand?

Try rounding up.

• $100 instead of $97
• $500 instead of $497

Odd pricing = affordable and practical.
Even pricing = premium and confident.

Choose the vibe you want to give.

Popular Pricing Models (And When to Use Them)

Let’s break down some models that creators and marketers swear by—and when they actually make sense.

1. The One-Time Flat Fee

You pay once. You get the product. Simple and sweet.

Best for:

• eBooks
• Templates
• Notion dashboards
• Checklists or PDFs

Pros:

• Easy to understand
• Lower resistance
• No strings attached

Cons:

• Limited revenue potential
• Harder to scale unless you upsell

2. The “Pay What You Want” Model

Surprise! This actually works sometimes (but it’s risky AF 😬).

Best for:

• Building community or email list
• Low-ticket items
• Donations or pre-launches

Pros:

• Builds trust
• Can surprise you (some folks pay more!)

Cons:

• Wildly unpredictable
• Can attract freeloaders

IMO, only use this if your goal isn’t profit, but relationship-building.

3. Subscription Pricing

Think monthly or annual access to digital content—like a template club or exclusive membership.

Best for:

• Resource libraries
• Coaching vaults
• Courses with ongoing value

Pros:

• Recurring revenue
• Builds long-term loyalty

Cons:

• Higher commitment from buyers
• You need to keep adding value consistently (or they cancel faster than Netflix in a recession)

4. Freemium + Paid Upgrade

Offer a free version, then upsell the full thing.

Example:
Free checklist → Upgrade to full workbook for $27.

Works great for:

• Email list growth
• Proving value before asking for money
• Building trust

But beware:
Your freebie better be juicy. If it’s trash, people won’t upgrade.

Psychological Hacks That Boost Conversions

Let’s get sneaky-smart. These tactics won’t just help you set your price—they’ll help people say “YES” to it.

1. Scarcity and Urgency

• “Only 50 spots left”
• “Offer expires in 24 hours”

Scarcity works. People act fast when they think they might miss out. (Thanks, FOMO.)

2. Bonuses Beat Discounts

Instead of slicing $10 off, try this:

“Buy today and get 3 bonus Canva templates worth $39—free!”

Bonuses feel like gifts. Discounts feel like you’re desperate.

3. Highlight ROI (Not Features)

Nobody cares that your course has 20 modules. They care that it’ll help them get more clients.

Always frame your product in terms of results:

• “Land your first brand deal”
• “Double your email subscribers”
• “Launch your store in a weekend”

4. Use Testimonials & Social Proof

“Wow, this helped me grow my list by 3,000 subscribers in 2 weeks!” – Real human, probably

If someone else says your product is valuable, it holds more weight. So collect those testimonials and flaunt them proudly 💁‍♂️

Real-Life Pricing Examples (What Actually Worked)

Wanna see this in action? Here’s how creators (including yours truly 😅) made pricing magic happen.

Case 1: $7 Tripwire That Sold Like Crazy

I sold a simple “Email Welcome Sequence” template for $7.

• Was it life-changing? Nope.
• Was it valuable? Heck yeah.
• Did it lead to $47 and $97 upsells? You bet.

Why it worked:
It was irresistible. Low friction. Tons of value.

Case 2: $147 Notion Business Hub

One creator sold a Notion system for freelancers—priced at $147.

• Clean UI
• Over-delivered with tutorials, templates, and automation tips
• Bonuses added like candy

Why it worked:
It solved a high-stress problem (client management), looked stunning, and had social proof.

Case 3: $27 → $67 Price Jump (No Drop in Sales)

Another friend priced her eBook at $27. After three months, she bumped it to $67.

Guess what?

Sales didn’t dip. In fact, they went up—because the higher price made people think it was more legit.

Lesson: Don’t be afraid to charge more. People pay for what they believe is worth it.

Tools to Help You Test & Tweak Prices

Because let’s be honest—guessing sucks. These tools help you see what works:

• Gumroad Analytics – Track conversions based on price changes.
• Stan Store – Easily test tiers and bundles.
• Google Optimize – For landing page A/B testing.
• FluentCRM / ConvertKit – Automate emails with personalized pricing offers.
• Typeform – Ask your audience what they’d pay. Yes, seriously.

Final Thoughts: So, What Should YOU Do?

Let’s recap the truth bombs:

• Don’t price emotionally. Price strategically.
• Test, tweak, and test again.
• Always sell the transformation, not the file format.
• Scarcity + bonuses + value framing = gold.
• People want to pay if it feels worth it.

And here’s the real talk:

You’re probably undercharging. Most creators are.

So raise that price. Back it up with value. And sell it like it’s exactly what your buyer needs (because it is 😉).

Over to You: How Are You Pricing Your Digital Products?

Have you experimented with pricing? What’s worked? What flopped harder than a TikTok trend in 2020?

Drop your thoughts, questions, or war stories in the comments or just send me a “🙃” if this hit home.

And if you found this guide helpful, share it with a fellow creator. Let’s all stop second-guessing ourselves and start pricing like pros.